About Us

  Shown here is our before and after photo of our Throne Chair, featured in the New York Pet Fashion Show.

Shown here is our before and after photo of our Throne Chair, featured in the New York Pet Fashion Show.

 

Diamonds In The Ruff Ruff creates luxury all hand made to order products for your dog. Blending modern designs with traditional elegance, our brand embodies style for the sophisticated dog with a touch of fun and playfulness, but most of all love. We pride ourselves on our attention to detail, combined with artistic freedom, allowing our imagination to soar and bring to our savvy retail customers...beautiful one of a kind fashion forward designs.

 
  Here we are working on our Cashmere Cape. Every piece is carefully thought out and details are of the utmost importance.

Here we are working on our Cashmere Cape. Every piece is carefully thought out and details are of the utmost importance.

 
“I hope to stand apart when it comes to design. I am driven by my love and passion for dogs and prefer not to cookie-cut or create the same design over and over. Being perfectly imperfect is the best part.”
— Maddy, Diamonds in the Ruff Ruff Owner
 
  We proudly craft each piece by hand in the United States.

We proudly craft each piece by hand in the United States.

 

Catering predominantly to the fashionable small dog, our product line has blossomed from Swarovski Crystal Pet Jewelry to Haute Couture and beautiful Hand Crafted Furniture.

With steady growth throughout the USA and Canada, we are now receiving recognition from renowned fashion magazines such as VOGUE, GLAMOUR, and HAMPTON PET, NEW YORK MAGAZINE and many more...We've even hit Hollywood, debuting on our first TV Show! Our goal is to continue to work hard to become a recognized global luxury brand.

 
  Beautiful hand crafted beds are being created, one at a time.

Beautiful hand crafted beds are being created, one at a time.

 

Our belief is that our pets should be able to have everything... and nothing but the best!

 
 

As some of you may have noticed, Diamonds In The Ruff Ruff has recently re-branded... While we still strive to offer the best pet products to our clients that are on the market today, we have expanded our company to include some of the most amazing pet designers in the world, while still offering top-notch customer service.

This decision was made through an exhaustive 11-month effort that included everything from industry and competitive analyses, marketing plan, along with extensive surveying of the long-term the pet industry.

Why rebrand our company?  And Why now?  About a year ago, our RDR team sat together to simply discuss how to continue to support evolving client expectations.  With most clients wanting quick delivery, instant gratification and with product outsourcing becoming more in demand, we took a long-term approach into the future of the hand-crafted, made to order concept. From there, it evolved into a larger-scale examination into our company, our industry, our competitors, and of course our economy.With the emergence of corporate giants, like Amazon, and other big box on-line stores, we decided a change had to be made. Our plan started simply enough with asking our valued clients and prospects what they wanted. Their answers has guided us to launch our new Diamonds In The Ruff Ruff company, where the clients voice will always be heard...and always come first...

We are thrilled to introduce to you and welcome into our family, some of the finest vendors in the pet industry so that our clients will continue to be able to acquire the most fabulous products, sourced from all parts of the world. We will work hard to continue to provide the hottest pet trends directly to our customers. And as always, top-notch customer service.  

I also wanted to say thank you to all of our partners, both client and suppliers, for their continued business and support. Without all of you, Diamonds In The Ruff Ruff would not be recognized as one of the predominant resources for pet products in the industry. 

We look forward to working together with you all, side-by-side, into the New Year.  I welcome any input and/or feedback you may have regarding our company. 

Please feel free to contact me at info@diamondsintheruffruff.com if you wish.

 Best,

Maddy

 

 

 


DIAMONDS IN THE RUFF RUFF...
A UNIQUE DOG EXPERIENCE

“I am so excited to partner with all these wonderful artists and showcase all their beautiful collections on our newly designed high-fashion online boutique. Products will include exclusive hand made dog collars, leashes, dinnerware, fabulous healthy treats, and home made dog food, amazing art and much much more...Thank you all for your dedication, support and hard work.”
— Maddy